Guide to SEO

Google buys search algorithm invented by Israeli student

2006.04.11
Search engine giant Google recently acquired an advanced text search algorithm invented by Ori Alon, an Israeli student... Orion, as it is called, which Alon developed with faculty, relates only to the most relevant textual results..."For example, if you search information on the War of Independence, you'll receive a list of related words, like Etzel, Palmach, Ben-Gurion," he explained. The text will only appear on the results page if enough words relevant to the search and the link between them is reasonable.

2006.04.01
Last night, AdWords launched a new ad type for Google Local - Local Business Ad.
At the AdGroup level, one can create these ad types. On content match, search, and Google, they appear as a standard local ad type.

However, on local.google.com they take on special characteristics:
Ability to have a custom icon
Ability to use a 125x125 logo
Ability to control your local business data (i.e. display special phone number, ad, etc).

The requirements for adding one of these ad types is that your business must be listed in Google Local.
If you're not listed in Google local, you can add your business through the local business center (sends you a pin card in the mail), through the froogle small business center, through Google base, or through one of the local data providers that distributes your data to all of the local search sites.
One is not charged for the initial view. So, the first ad click opens up an information box on the page. If one clicks from the information box to your website, then one is charged per click.